MARKETING: IT’S ALL ABOUT THE MESSAGE
Tapout Fitness offers franchisees a wide range of support from initial contact to maintaining the business over time by providing the resources necessary for marketing and attracting new customers. When you start a Tapout Fitness franchise, not only are you leveraging the marketing power of two nationally recognized brands, but our marketing team also works with you to create awareness of the business through newspaper, Google, and Facebook ad campaigns, along with merchandising, mail, press releases, social media, and more.
Education: Reaching Out to Prospective Customers
Tapout Fitness is designed to appeal to the most customers possible. Our innovative marketing strategies help you find the widest range of potential customers by utilizing the right messaging to connect with their fitness and social goals, to build new membership, and to increase retention of long-term members.
As a family focused fitness and wellness center, we offer a wide range of classes for all ages taught by coaches with professional experience. This means that we have messages to get across to individuals of all ages, interests, and fitness levels. Tapout Fitness is virtually unlimited in its marketing power and potential, and we can teach you how best to leverage this power, and educate your community on why Tapout Fitness is the right fitness center for them.
At Tapout Fitness, we begin to promote our franchises early in the process to get a wide range of interested individuals before the doors even open. Our Tapout brand coupled with WWE is so powerful and widely recognized that it piques the interest of the community and in turn, provides a huge response. Early awareness of the franchise is key to make larger and quicker profits. We make sure to thoroughly train our new franchisees on how to accumulate a large interest in the community before the ribbon is even cut.
Ongoing Marketing and Customer Retention
It’s important to keep your regular customers once you’ve acquired them, and we have the right marketing strategy to do so. We have programs and incentives available to customers in order to keep their business for the long-term. For example, we have an incentive based on the traditional martial arts belt ranking system. We use different colored Tapout Fitness t-shirts and bracelets that are customized for your facility. This strategy shows that Tapout Fitness cares about their physical well-being by showing the customers recognition for all their hard work and dedication.
To learn more about the marketing strategies and opportunities Tapout Fitness provides, read our comprehensive marketing pamphlet.